The Brand

When Sedicka Daniels, the owner of For U Clothing, opened her boutique in 2002, she wanted women to feel stylish, elegant and comfortable in their clothes.

With more than three decades of experience in the fashion industry, Daniels’ signature look is one of beauty and drama that includes the plus size silhouette.

Being Proudly South African, For U Clothing places emphasis on sustainability and craft. Their fabric is carefully sourced and machinists (who are mostly single mothers) are well-trained artisans who understand the need for quality in the manufacturing process.

From professional attire, a fantastic weekend casual look or glamorous evening wear – Daniels continues to create confident, vibrant feminine designs to keep heads turning.